Online Lead Generation: Can it Work for My Business? | business services

Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.What is Online Lead Generation?Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area (or nationally, if the situation warrants), and the client’s information is e-mailed to the matched B2B providers.

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What Kind of Information Do Potential Clients Provide?When a potential client fills out a form to request B2B services, they provide their name, phone number, location, and type of service needed. Depending on what kind of B2B service the client needs, they may provide even more detail, such as when they need the work completed; their target audience (for marketing services); the size of their staff (for human resources and other business services); technical requirements; the size of their office space (for furniture and other facilities services); and more.Can Online Lead Generation Work for My Business?Mark Shulimson, manager of says “We use a number of both automated and human quality assurance checks to ensure the quality of our requests.” While receiving a lead from a potential client is a major part of the equation, salesmanship comes into play. How you approach the potential client when you contact them is a big factor in whether you can convert a lead into a customer. “Once you receive a request, actively following up with them is key. Don’t be passive, don’t let email do the work for you, pick up the phone and make your presentation in person”, says Mr. Shulimson. “Give potential customers reasons to hire you and a sense of urgency. Why should this customer act now? ‘I’m usually booked but have an opening in my schedule this week’.” Be sure that the person who contacts potential clients knows your business, pricing structure, licenses, experience and availability.

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What Will it Cost Me?Fee structures for online lead generation service vary widely. Fees also vary depending on what kind of B2B service you provide. “However pricing is structured you need to look at the Return on Investment or ROI. At ProcureAPro, our vendors setup a monthly budget. Say for example $100 budget for lead generation. At the end of a specified time period answer the question I spent $100 did I receive $100 worth of value? Most of the time the answer is going to be yes!”The bottom line is that online lead generation is a cost-effective tool that can help you gain more customers. Using online lead generation in combination with traditional marketing techniques can help you build a string and success B2B service business.

Home Based Business Tips To Become Wildly Successful

So you’re living the dream and have your very own home business. You can wake up whenever you want, do as much or as little work as possible, and have ultimate freedom! Unfortunately, this is rarely the case for the majority of home business owners, many of which struggle to make ends meet. If you want to reverse this condition, make your business wildly profitable and experience ultimate freedom, then pay attention to the following home based business tips…

Tip One – Choose Your Vehicle And Stick With It

There are many different vehicles that will get you to the same destination. It’s up to you to choose the one that is right for you and your unique goals. Whether you have an affiliate business, an eBay business, a freelance writing business or anything in between. You need to carefully choose the vehicle (the specific business model) and give it 100% of you focus. If you jump between a whole variety of business models, then you will be spreading yourself too thin.

Focus on one method of making money via a home based business and stick with it until it’s profitable. Don’t be tempted to bounce around and try too many different things all at once, otherwise none of the businesses will end up profitable. Focus is the key to success with a home business.

Tip Two – Have A Set Schedule

When you were an employee, dreaming about owning a home based business, you may have thought how amazing it would be to work from the comfort of your own home. Although there are many benefits to doing this, there are also many distractions that can hinder your progress. This is why it’s essential to have a set work schedule.

You should have a daily schedule that you persistently follow. If you don’t do this, you could find yourself checking Facebook one minute, watching television the next, and then chatting on the phone to one of your friends. Eliminate all distractions during your work schedule and don’t do anything else but work on your business during the designated time!

Tip Three – Seek Knowledge + Take Action

To make a home based business wildly successful, you will need to do two main steps, accumulate up-to-date knowledge and take action on what you have learned. If you can do these two steps over and over again, your will be amazed at how profitable your business can become.

The trick is to never stop accumulating knowledge. The moment your mind becomes shut is the moment when all progress forward will stop. It’s also important to realize that if all you do is continuously learn without taking any action, then you will never become successful. So you must strike a balance between learning new things and also taking action on what you have learned.

Even though running a home based business can be challenging, it’s a very fulfilling challenge that can completely revolutionize your whole life. Just make sure you follow these three home based business tips so that you can make the entire experience run smoother, be more enjoyable, and ultimately become wildly profitable!

Even though running a home based business can be challenging, it’s a very fulfilling challenge that can completely revolutionize your whole life. Just make sure you follow these three home based business tips so that you can make the entire experience run smoother, be more enjoyable, and ultimately become wildly profitable!