Online Lead Generation: Can it Work for My Business? | business services

Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.What is Online Lead Generation?Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area (or nationally, if the situation warrants), and the client’s information is e-mailed to the matched B2B providers.

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What Kind of Information Do Potential Clients Provide?When a potential client fills out a form to request B2B services, they provide their name, phone number, location, and type of service needed. Depending on what kind of B2B service the client needs, they may provide even more detail, such as when they need the work completed; their target audience (for marketing services); the size of their staff (for human resources and other business services); technical requirements; the size of their office space (for furniture and other facilities services); and more.Can Online Lead Generation Work for My Business?Mark Shulimson, manager of says “We use a number of both automated and human quality assurance checks to ensure the quality of our requests.” While receiving a lead from a potential client is a major part of the equation, salesmanship comes into play. How you approach the potential client when you contact them is a big factor in whether you can convert a lead into a customer. “Once you receive a request, actively following up with them is key. Don’t be passive, don’t let email do the work for you, pick up the phone and make your presentation in person”, says Mr. Shulimson. “Give potential customers reasons to hire you and a sense of urgency. Why should this customer act now? ‘I’m usually booked but have an opening in my schedule this week’.” Be sure that the person who contacts potential clients knows your business, pricing structure, licenses, experience and availability.

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What Will it Cost Me?Fee structures for online lead generation service vary widely. Fees also vary depending on what kind of B2B service you provide. “However pricing is structured you need to look at the Return on Investment or ROI. At ProcureAPro, our vendors setup a monthly budget. Say for example $100 budget for lead generation. At the end of a specified time period answer the question I spent $100 did I receive $100 worth of value? Most of the time the answer is going to be yes!”The bottom line is that online lead generation is a cost-effective tool that can help you gain more customers. Using online lead generation in combination with traditional marketing techniques can help you build a string and success B2B service business.

Explore Three Online Business Tips That Will Help You Succeed

I don’t envy new internet entrepreneurs looking to make money online. There are so many business opportunities it is overwhelming which system to select. However, after careful consideration you have finally decided on a business system and you are ready to get started. Where do you begin? Let’s take a look at three online business tips that have their roots in Corporate America, but are relevant to online businesses.

Many times online business opportunities are not viewed and managed like a corporation, and for good reason. Unreasonable deadlines, greed, unruly bosses, and long hours are reasons for the mass exodus from Corporate America to the green pastures of online businesses.

While Corporate America is inherently flawed, there are a few online business tips that can have a significant impact on the success of your home based business. When constructing your online business don’t overlook these important tenants, usually reserved for Corporate America. You will be surprised at how powerful these three business elements can be.

Business Tip #1: Leadership

A determining factor in the success of your home based business is leadership. When starting out, you are not going to have all of the answers right away. That is why it’s critical to surround yourself with industry leaders that can help guide your business. Make sure you listen, read, and follow influential leaders within the online marketing community that are currently getting the results you desire. These leaders are people that are going to help mold you into a successful leader who will create the necessary results that are essential for your business’s growth.

Business Tip #2: Mission Statement

Most likely your internet business is going to be just you; however it’s still important to have a well groomed mission statement that invokes inspiration. You want people to be attracted to you and your business and a mission statement is a great way to build your online brand. It’s an extension of your beliefs and needs to resonate with people. An effectively communicated mission statement helps you stay in the forefront of your customers mind and creates your business identity.

Business Tip #3: Collaboration

The competition in today’s business world is fierce. That is why it’s essential to partner with key subject matter experts. You can learn a lot from people within a team environment. That’s why it is critical to align yourself with other online entrepreneurs. Together you can learn what people within the industry are doing to get results. Join network marketing groups, listen to podcasts, participate in events, and attend live webinars. This type of collaboration will foster new ideas and spawn business growth.

Whether you are an industry veteran or new to the online marketing world make sure you carefully consider integrating these three elements into your online business. While these three online business tips are deeply rooted in Corporate America, you may find them beneficial to the success of your online business.

Home Based Business Tips To Become Wildly Successful

So you’re living the dream and have your very own home business. You can wake up whenever you want, do as much or as little work as possible, and have ultimate freedom! Unfortunately, this is rarely the case for the majority of home business owners, many of which struggle to make ends meet. If you want to reverse this condition, make your business wildly profitable and experience ultimate freedom, then pay attention to the following home based business tips…

Tip One – Choose Your Vehicle And Stick With It

There are many different vehicles that will get you to the same destination. It’s up to you to choose the one that is right for you and your unique goals. Whether you have an affiliate business, an eBay business, a freelance writing business or anything in between. You need to carefully choose the vehicle (the specific business model) and give it 100% of you focus. If you jump between a whole variety of business models, then you will be spreading yourself too thin.

Focus on one method of making money via a home based business and stick with it until it’s profitable. Don’t be tempted to bounce around and try too many different things all at once, otherwise none of the businesses will end up profitable. Focus is the key to success with a home business.

Tip Two – Have A Set Schedule

When you were an employee, dreaming about owning a home based business, you may have thought how amazing it would be to work from the comfort of your own home. Although there are many benefits to doing this, there are also many distractions that can hinder your progress. This is why it’s essential to have a set work schedule.

You should have a daily schedule that you persistently follow. If you don’t do this, you could find yourself checking Facebook one minute, watching television the next, and then chatting on the phone to one of your friends. Eliminate all distractions during your work schedule and don’t do anything else but work on your business during the designated time!

Tip Three – Seek Knowledge + Take Action

To make a home based business wildly successful, you will need to do two main steps, accumulate up-to-date knowledge and take action on what you have learned. If you can do these two steps over and over again, your will be amazed at how profitable your business can become.

The trick is to never stop accumulating knowledge. The moment your mind becomes shut is the moment when all progress forward will stop. It’s also important to realize that if all you do is continuously learn without taking any action, then you will never become successful. So you must strike a balance between learning new things and also taking action on what you have learned.

Even though running a home based business can be challenging, it’s a very fulfilling challenge that can completely revolutionize your whole life. Just make sure you follow these three home based business tips so that you can make the entire experience run smoother, be more enjoyable, and ultimately become wildly profitable!

Even though running a home based business can be challenging, it’s a very fulfilling challenge that can completely revolutionize your whole life. Just make sure you follow these three home based business tips so that you can make the entire experience run smoother, be more enjoyable, and ultimately become wildly profitable!

Key Small Business Tips for Success

Small business tips for starting your own business can put you on the path to financial success.

The SBA says that the term small business includes concerns that are organized to make a profit and have fewer than 500 employees. In this post, small business includes work at home, affiliate marketing, network marketing and online home based businesses, and I will explore small business tips to help you achieve your business goals. These tips will help you get customers and generate more sales quickly.

Here are key small business tips and questions to consider:

1. Why do you want to start a small business? Starting your own business requires commitment. So, don’t proceed to do so unless you are prepared for long hours and frustration while you are establishing your business. For many, enduring this is well worth the potential of financial security.

2. Will you market a product or service? A service business is one where you offer your expertise to clients. For a product business, you will need to offer a tangible product. Typically, a product business is more expensive to launch than a service business.

3. Do you have a simplified business plan? The thought of writing a business plan is intimidating to most aspiring entrepreneurs. However, it is possible to write a one-page plan that tells the what, who, how and where of your business. You should keep it simple. You can add details as you go. Just get it started.

4. Who is your customer? Describe your target customer in as much detail as possible. Know their needs and wants. Know how you can provide a solution to their problem. This profile will help you create a targeted marketing message and save you time and money in reaching prospects.

5. What is your pricing? Pricing is an art and a science. You need to cover your costs and generate a reasonable profit. Doing research to see what your competitors are charging can help.

6. Are you watching your costs? Many entrepreneurs tend to underestimate how long it will take for their small business to turn a profit. Don’t burden your business with too many costs too quickly. To keep costs to a minimum, hire interns and outsource or barter for services.

7. What’s your plan for getting customers? One of my coaches says the secret to business success is spending 85% of your time doing things that will lead to sales and 15% of your time doing everything else. You’ll need a marketing plan. How do you plan on attracting prospects and converting them to paying customers? Design your advertising to generate sales. Your advertising should always include an offer and an easy way for prospects to respond.

8. Are you using social media? More and more businesses are moving to social media because their prospects are on social media. Only about 25% of small businesses are using social media to build their business. So, creating a presence on social media will give you an edge. This typically means building a fan page on Facebook. There are many resources you can use to build a fan page.

Here are some small business tips to attract more customers online:

1. Be sure to add local content targeted for your specific area.
2. Make sure prospects can find you online and offline.
3. Be very clear about what your business offers.
4. Participate on social media consistently.
5. Watch what your competitors are doing. See what is working and what is not working.

These small business tips require you to be consistent. It takes persistence to establish a social media presence.